Last week I told you about my very first sale — a knot pouf, a tiny table at a Jaffa market, and a woman who lit up when she saw it. If you missed it, you can read it here: https://www.knots-studio.com/blogs/the-knots-studio-blog-1/the-first-time-someone-bought-my-work
This week I want to take that story a little further.
There's something nobody tells you when you study design. They teach you to observe, to feel materials, to create something from nothing. But they don't teach you how to sell it. How to price it. How to convince a store to carry your work.
After I finished my studies and started showing at exhibitions, I knew I wanted to grow. I just had absolutely no idea how. I was 27, maybe 28. Pricing? Production? Running an actual business? I genuinely knew nothing. I'm not being modest. I knew nothing.
What I did have was desire. And I've learned that desire, when it's strong enough, becomes its own kind of strategy. Sometimes that also means faking it until you make it — showing up with confidence before you feel it, saying yes before you know how, and figuring it out on the way.
So I started searching. I went to courses on marketing and business management. I found a consultant who taught me about exporting — I wasn't shipping internationally yet, but I already wanted to know how. He taught me how to build a catalog, how to price for export, how to approach stores overseas.
So I did what made sense: I searched the web for stores that felt right for Knots Studio, and emailed them. Cold. One by one.
After a while, a store in Philadelphia wrote back and ordered samples. Excited and terrified. The first time you do anything, mistakes are impossible to avoid. But that shipment opened the door — and once it was open, I walked through it. I built a website, photographed everything, and just like that, started selling online.
Here's what I believe about big dreams: the dream can feel impossibly far away — and that's okay. You don't need to see the whole path. You just need to keep the dream at the end of it, take many small steps, and have the patience to enjoy the journey. And sometimes it means changing direction when something isn't working. But if you keep looking forward and keep moving — it really can happen.
I've seen it in my own life. And I truly believe it can happen to you too.
More next week. And as always — just hit reply. I'd love to hear from you.
Neta 💛
