Every designer, entrepreneur, or anyone who has ever had an idea they wanted to bring to life will understand what I'm about to say.
For the past few weeks, while working on a new collection, I've been dealing with a storm of emotions that's been very hard to hold.
On one side — the dream. The idea. The design that lives inside my head. It's like a shapeless creature that my mind and body slowly transform into something almost tangible, sitting just behind my thoughts. It can start from an article I read about ancient Greek temples. A fabric I fell in love with. A doodle in my sketchbook that suddenly sparked something new.
Creators can't resist this. It's simply part of who they are — this unstoppable urge to bring something out, to give an idea a form, to let it exist in the world.
But between the thought in your head and the thing that actually exists in the world — there is an entire universe.
There's the moment you decide: okay. Now. I'm sitting down. I'm creating. I'm bringing out the materials I think will carry this idea into reality.
And in that exact moment — the fear arrives.
It comes like a wave. A voice that says: you can't. This time it won't work. There are already so many things in the world — why does anyone need this too? And it pushes you back. And back. And maybe just... don't?
So what is it that actually makes me create anyway?
The thought of someone enjoying what I made. A piece sitting in someone's home, and they look at it quietly and think — how beautiful. There are homes out there that hold my work. And that means something to me that I can't fully explain.
I try to do my best. To be original. To bring something that could only come from me — from the specific combination of things that make up my creative world. Childhood memories mixed with what captivates me today. History and archaeology. A little magic of color and texture. And always, always — textile.
I pour all of that into my new designs, and I hope that my customers will love them the way I love them. Because that, in the end, is what creating is really about.
It's not easy to make something original. But it's the only thing I know how to do.
More next week. 🤍
Neta